Sunday, November 11, 2012
One Concept: Persuading different types of audiences
I know that when doing a persuasive speech, you are going to have to try and
persuade many different types of people. But I never really thought about all
the different audiences you could have, and also how you would tailor your
speech in order to meet the needs of these different types of people you could
be talking in front of. The different types of audiences you could have are the
negative audience, he positive audience, the divided audience, the uninformed
audience, and the apathetic audience. A negative audience is one that is
informed about your topic, but has an unfavorable view of the topic. For this
audience I think that it is really important to help the audience see your
topic in a positive way and also to be prepared for negative reactions. The
positive audience has a favorable view of your topic. For them you should
reinforce the positive view and rally tem to take action. The divided audience
is also informed but half of them favor your topic and the other half doesn’t.
For this audience you have to recognize both sides and establish common ground.
Then you have to integrate strategies for both negative and positive audiences.
The uninformed audience is unfamiliar with your topic. For them you have to inform
them and keep your persuasion subtly. And finally the apathetic audience is one
that is not interested in your topic. For this audience you should try to gain
their interest and try to show them how the topic may affect them. This should
all be kept in mind when preparing your speech because you may have an audience
that includes many of these different types.
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