Sunday, November 11, 2012

One Concept: Persuading different types of audiences

I know that when doing a persuasive speech, you are going to have to try and persuade many different types of people. But I never really thought about all the different audiences you could have, and also how you would tailor your speech in order to meet the needs of these different types of people you could be talking in front of. The different types of audiences you could have are the negative audience, he positive audience, the divided audience, the uninformed audience, and the apathetic audience. A negative audience is one that is informed about your topic, but has an unfavorable view of the topic. For this audience I think that it is really important to help the audience see your topic in a positive way and also to be prepared for negative reactions. The positive audience has a favorable view of your topic. For them you should reinforce the positive view and rally tem to take action. The divided audience is also informed but half of them favor your topic and the other half doesn’t. For this audience you have to recognize both sides and establish common ground. Then you have to integrate strategies for both negative and positive audiences. The uninformed audience is unfamiliar with your topic. For them you have to inform them and keep your persuasion subtly. And finally the apathetic audience is one that is not interested in your topic. For this audience you should try to gain their interest and try to show them how the topic may affect them. This should all be kept in mind when preparing your speech because you may have an audience that includes many of these different types.

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